social media manager
Position Title: Social Media Manager
Organization: Birth Equity 4 All
Position Type: Volunteer
Duration: [3 months]
Location: Flexible (Remote)
Role Summary: As the Social Media Manager for Birth Equity 4 All, you will be responsible for creating and curating engaging content, managing social media platforms, and fostering meaningful interactions with our online community. Through strategic planning and execution, you will help amplify our message, raise awareness about birth equity issues, and mobilize support for our mission. This role offers an exciting opportunity to leverage the power of social media for social justice and positive change in maternal health.
Responsibilities:
Content Creation and Curation:
Develop creative and compelling content for social media posts, including graphics, videos, articles, and infographics, to promote birth equity and raise awareness about maternal health disparities.
Curate relevant content from external sources to share with our audience, ensuring alignment with our mission and values.
Platform Management:
Manage and maintain active presence on social media platforms, including but not limited to Instagram and the BirthEquity4All website blog.
Monitor platform analytics to track engagement, reach, and audience demographics, and adjust content strategy accordingly.
Stay informed about emerging trends, features, and best practices in social media marketing and advocacy.
Community Engagement:
Foster meaningful interactions with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
Cultivate a positive and inclusive online environment that encourages dialogue, collaboration, and activism.
Identify opportunities to collaborate with influencers, partners, and other stakeholders to expand our reach and impact.
Campaign Planning and Execution:
Collaborate with the team to develop social media campaigns and initiatives aligned with organizational goals and priorities.
Create and implement content calendars, scheduling posts and updates to maintain consistent and engaging communication with our audience.
Monitor campaign performance and provide regular updates and insights to inform future strategies.
Brand Management:
Ensure consistency in messaging, tone, and branding across all social media channels, reflecting the organization's values and identity.
Uphold brand guidelines and standards in all content creation and communication efforts.
Monitoring and Reporting:
Monitor social media conversations, trends, and news related to birth equity, maternal health, and healthcare disparities.
Compile and analyze social media metrics and performance data to assess the effectiveness of our efforts and identify areas for improvement.
Prepare regular reports and presentations to share insights and recommendations with the team.
Qualifications:
Passion for social justice, equity, and advocacy, particularly in the context of maternal health.
Strong writing skills with the ability to craft clear, concise, and compelling content for social media.
Experience managing social media platforms for organizations or brands, including content creation, scheduling, and community management.
Knowledge of social media analytics tools and ability to interpret data to inform decision-making.
Creativity and ability to think strategically about content development and campaign planning.
Excellent interpersonal skills and ability to engage with diverse audiences in a respectful and inclusive manner.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
Benefits:
Gain valuable experience in social media management and digital advocacy.
Make a meaningful impact by using social media to raise awareness and drive action on birth equity issues.
Develop and refine skills in content creation, community engagement, and analytics.
Connect with a passionate and dedicated team working towards positive change in maternal healthcare.
Contribute to building a stronger online presence for an organization committed to equity and social justice.
Application Process: To apply for the Social Media Manager position, please submit a resume/CV, a brief cover letter outlining your interest in the role and relevant experience, and samples of your work or links to social media profiles you have managed to birthequity4all@gmail.com. Applications will be reviewed on a rolling basis. Shortlisted candidates will be contacted for interviews.
Note: This volunteer position is unpaid. However, it offers valuable experience and opportunities for professional growth in social media management and advocacy within the context of maternal health equity.